FOR CHANGE CREATORS, WHO WANT TO BUILD THRIVING BUSINESS AND MAKE A DIFFERENCE.
MY NAME IS JOANNA BLEIN.
I HELP SOCIAL ENTREPRENEURS FROM AROUND THE WORLD
TO ACCELERATE THE CHANGE THROUGH HIGH QUALITY BRANDING AND MARKETING.
I TRANSFORM BRANDLESS INTO BRANDED,
UNNOTICEABLE INTO VISIBLE,
UNHEARD INTO HEARD,
AND ONE-OF-MANY INTO ONE-OF-A-KIND.
Great things happen
Make the Great Things Happen For You, Your Business, and The World
By working together you will:
Get peace of mind back
To never struggle is to never grow. But too long struggle can negatively affect your motivation, productivity, and your business. Working 1:1 gives us an opportunity to fully focus on you and your business, address your biggest branding and marketing struggles, and fill in the gaps, so that you can get your peace of mind back, play bigger, and make a difference.
Be crystal clear what's at the heart of your brand
Strong and authentic brands are built from the inside out. The better you know yourself, the more clarity you will have what’s at the heart of your brand. I will help you to capture the heart and soul of your business so that you can build strong, authentic, and unique brand with the clarity and intention. We will work on this together. I will guide you step-by-step through the whole process, so that you stay focused on what’s important and simply blossom.
Get to know who you want to serve
A group of people your want to serve (aka your target market) is at the heart of your business success. Everything you do in your business flows from two things: your choice of target market and from how well you understand people you want to serve, their needs, problems, struggles, dreams, aspirations, and desires. By knowing well your target market, you have more chances to address their pain-points faster and more effectively. There is nothing more powerful than the brand that resonates with clients, solves their problems, and makes their life better and easier.
Equip yourself with knowledge of branding and marketing and take action
We tend to procrastinate when we do not know or dislike something. Not everybody needs to love or know branding or marketing, but if you have a business, you have a brand that you need to take care of. The sooner you understand it, develop the growth mindset, and start taking massive action, the sooner you will see the positive results. I’m here to help you build your knowledge of branding and marketing effectively and painlessly.
Infuse your personality into your brand
Social entrepreneurs are sassy and have a never-say-die attitude. Their personality defines their attitude. They are bold and brave. But let’s face it, you need to be bold and brave and have a never-give-up attitude to create a change in the world, right? I will help you to infuse your personality into your brand. Together we create a brand with an attitude. At the end, attitude is everything.
Tap your untapped sources of creativity
Once you get more clear how you want your clients to perceive your brand and you, you will become more creative and comfortable in branding and marketing your business.
Boost your confidence. Save time and money.
By knowing how to brand and market effectively and what is good vs bad for your brand, you increase the level of your confidence and take smarter business decisions faster. That will allow you to save time and money that you can use to support other causes.
Increase your sales and profits and Transform more lives.
It is not rocket science: brands that are authentic, loveable and resonates with people, attract more clients. More clients often equals more sales. More sales means more profits (if your costs are kept under control). More profits means you can grow your business and transform more lives.
How we will work together
You will be guided through the secrets of effective branding and marketing in a way that will make you feel enthusiastic and confident about your business.
At its core, branding requires work that can’t be outsourced. It requires looking inward at you, your products, and business. Nobody knows you and your business better than you. This is why I approach every project with a spirit of collaboration and see you as essential partner in success. You will be guided and supported by me in every step of the branding process. We will build your brand TOGETHER.
LISTEN TO UNDERSTAND
Feeling understood is a powerful experience. You can’t truly serve your clients, until you truly and genuinely understand them, their lives, needs, pains, struggles, desires, dreams. Building authentic, deep, emotional connections with your clients start with the lost art of listening. For me, truly listening is hearing YOUR needs.
Tony Robbins says « The path to success is to take massive, determined action ». If you want to be seen, heard, and make a positive change in this world, you need to be ready to take massive action. You need to be bold & brave to stand out from the crowd and play bigger. I will be next to you through the whole journey until you feel confident to embrace your uniqueness fully and manage your brand independently.
Work with me
Advice - Coach - Empower
I operate as a brand and marketing consultant/coach hybrid.
I believe that to build authentic, thriving, and timeless brand you need both:
smart branding strategy & design to create a message and to be more visible + effective marketing tactics to deliver your message to the right people.
Luckily I offer both.
LET'S GET KNOW EACH OTHER
A 7-year old girl sits on the bed in the hospital, waiting for her first open heart surgery. She is playing with her toys and having fun. The next moment she remembers is when the doctors were taking off the tubes from her mouth few hours after surgery. The nurse asked her if she needs anything. To the amazement of the personnel the girl asks for piece of paper and crayons. She loves playing with colours and draw her own cartoons. The same day the doctor says to her mom: “This girl will conquer the world!”. This girl was me, 30 years ago. Today I am mother, wife, and social entrepreneur on mission. I want to help other social entrepreneurs to accelerate the change through high quality branding and marketing.
I LIKE TO COLOR OUTSIDE THE LINES.
Since I remember I was a changemaker. Warrior. Firestarter. Always driven by an internal fire, a deep craving to create, transform, and shake things up. I had a hard time committing to projects unless I was fully bought in to the mission or purpose. If I was not happy about something in my life, I was working hard to improve it. This is how I got from finance to marketing, and from high-tech industry to luxury. On the way I completed Master of Marketing Design program from School for Professional Design in USA, Executive Master of Marketing & Sales (EMMS) from ESADE Business School in Spain and SDA Bocconi School of Management in Italy, and got cerfitifes in Digital Strategy from CREA Geneva – INSEEC, working full-time most of that period.
THE LESSON(S) FROM THE UNIVERSE.
The same year I completed EMMS and started looking for more fulfilling job, the Universe put me 4 times in the row through the same experience (I guess I did not learn the lesson first-second-and-third time). Four times I arrived to the last stage of job interview, presented a marketing solution to the real company’s problem, impressed the board of directors, to finally discover that although they took my ideas on board they did not hire me. I was devastated, hopeless, and confused. I wanted to understand why all of this has happened, but I couldn’t. Until one day it hit me. After countless sleepless nights and replays in my head, I understood that I’m ready to start my own entrepreneurial journey.
WHERE OTHERS SEE CHALLENGES AND LACK, I SEE OPPORTUNITIES.
As a mom I needed flexibility that nobody couldn’t offer me. As a firestarter I felt the itch to create a business that’s aligned with my vision, feeds my passion, and make a difference. I get a thrill when thinking about me being the sole owner, creator, and director of my time and life. Since I remember, I wanted to build the business with strong moral backbone that will be as beneficial to other people as possible. I dreamt of helping social entrepreneurs to build their unique brands with heart and attitude to accelerate the change. Making branding easier and fun for them, seeing their businesses thriving and transforming people’s lives, make me ecstatic. This was it! I felt ready to turn my passion and talent for branding and marketing into profits! In February 2017 Blein.Consulting was born. I knew from the very beginning that it will be a challenge, HUGE challenge, but I also knew that…
DOING ANYTHING ELSE WOULD FEEL LIKE SETTLING.
Today I make branding and marketing easier for changemakers, so that they can play bigger, be more visible, and make a greater impact.
I facilitate, inspire, and encourage social entrepreneurs to accelerate the change through high quality branding and marketing,
so that they can shape a better world and build the life they desire.
And I love every bit of it!
JoannaFounder of Blein.Consulting
JoannaBrand & Customer Experience Architect
JoannaFirestarter & Problem Solver
I believe integrity is when you do what is right and not what is easy. It is when the thing that you say, and the thing that you do are in perfect alignment.
I believe that enthusiasm is one of the key ingredients to make the things work. At the end “Nothing great was ever achieved without enthusiasm”/ Ralph Waldo Emerson
I believe that creativity is essential to make the magic happen. Combined with imagination and passion can change the world.
I believe that challenges are the best opportunities to grow. The bigger the challenge, the bigger the opportunity for growth.
People say about me
My”PUZZLE” around Branding was solved! Our consultation was an eye opener for me. I wasn’t sure where and when to start to “brand”. Joanna pinpointed for me few foundational things, that I should do from the day one, if I want to create a strong connection with my clients.
Joanna has an Eagle’s “Eye” of a designer and she is packed by professional experience in marketing. From the first minute, I start falling in love with her passionate urge to help clients to stand out in the market. Her ambitions and enthusiasm are contagious! She is approachable and grounded.
I’ve got clarity on my next steps and I’m looking forward to build my Brand with Joanna Blein!
When you start your company or you want to align your brand fully , it's like giving a birth to a baby. The difference is that when it comes to child, you can see photos, videos, and hear its voice. When it comes to your company, it is up to you to explain the DNA of your « child », you may have a precise image of your brand in your head but explaining your company’s DNA (which is very intagible) to your customers is challenging. Beyond the clarity of what you want to convey, you need to know your clients well to be sure they’ll understand your brand’s DNA. As entrepreneurs, we are so « in » that sometimes we find difficult to take the distance that is neccassary to see if our clients understand our messages. Moreover the world changes and it changes rapidly, it is important to be aligned with the expectations of the customers.
For us working with Joanna (BLEIN.CONSULTING) was a necessary step to get clarity on one hand, and align our brand with our mission, vision, and objectives on other hand. We have received concrete tools to implement quickly the adjustments that make the whole difference. We have now a reliable strategy on all aspects of our communication also in regards to social networks and our website.
Joanna is my newfound branding expert. In a very short time she was able to help me get more clarity in regards to my brand and how to get my message across in alignment with who I am. That will help me move forward with my business.
During our sessions on branding we set my priorities for the values and meaning of my brand.
For the person without a marketing background Joanna's insights were very valuable.
Thank you Joanna for this new perspective that will be so important to the building of my business.
I was not very sure of my branding - truth is that I didn´t know really well what the word “branding” meant. I had created my website by myself, quite intuitively without knowing much about anything. So when Joanna proposed me to take a look at what I had done on my own, I felt so relieved. It was so nice to receive her opinion and suggestions – she is such a beautiful professional, sweet and encouraging… our whole session was a pure joy. She understood immediately my vision and what I had tried to create. And she gave me the confidence I was lacking about my branding. I would definitively work with her again in the future, because I know she will always help me from a place of absolute love and service.
The 1-on-1 session I had with Joanna was extremely helpful as she guided me through the process of putting in place the most important elements for my company's brand. She was very specific and focused on my company's needs and therefore extremely valuable. I highly recommend Joanna, as she is a true professional!